Books
The Books
Five books. Each covers a distinct quantitative skill that business professionals use most. Every book stands on its own. One is available now — four more are forthcoming.
Margin of Error
Statistics for a World That Needs Better Decisions
Every chapter opens with a real story — the Flint water crisis, Facebook’s mood manipulation experiment, the resume discrimination study. Twelve case studies that prove why statistics matters, paired with the tools to analyze them. Interactive Shiny applications, downloadable datasets, and plain language throughout. No calculus required.
Forthcoming
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Run the Numbers
Data Analysis with R and the Tidyverse
A practical introduction to data analysis in R, from data import and wrangling to visualization and reproducible reporting — with live code you can run in the browser.
Forthcoming
Good Data Starts Here
Survey Design for Business Professionals
A concise guide to writing surveys that produce usable data — covering question design, measurement, sampling, and the mistakes that quietly ruin results.
Forthcoming
Evidence First
Business Research Methods from Problem to Report
The complete research process from formulating a question to writing up findings — for graduate students and working analysts who need studies that hold up to scrutiny.
Forthcoming
Make It Visible
Visual Analytics and Data Storytelling
Data visualization from first principles — perception, design, interactivity, geographic mapping, dashboards, and the ethics of showing data honestly.
Forthcoming
About the Collection
Five Books. One Foundation.
Each book covers a distinct skill that shows up in business analytics work. Margin of Error is available now in print and Kindle editions. The remaining four titles are forthcoming — covering R programming, survey design, research methods, and data visualization.